Trust

We respect our employees, business partners and consumers. We treat them as we want to be treated. We are confident that our people and partners work their best everyday.

Integrity

We always aim to do the right thing for our employees, business partners and consumers.

We are honest towards each other.

Winning Attitude

We have very strong desire to win in the marketplace and, therefore, we work towards constant improvement. We always seek to be the best.

Productivity

We make a driven and focused effort to consistently improve profit and cash flow to enable business growth, penetrate new markets/channels, innovation and, strengthening brand.

Brand Building

We aim to produce strong, recognizable home care brands with a nationwide reach. All brands have a potential to be multi-million peso brands.